Influencer Marketing, Campaigns, Social Media
OSRAM is a lighting brand originating from Germany. OSRAM has lighting products for the automotive industry. We were asked to develop OSRAM through social media and how this automotive brand could be known in the Indonesian automotive market.
We have successfully managed OSRAM social media channel by increasing brand engagement through communication in social media channels, for more than 3 years.
In automotive industry, we can say that all automobile manufacturers aim several market segments such as high and low incomed, young and old, looking for comfort or usableness, women and men etc.
To effectively engage target audiences, we encouraged them through campaigns. The campaigns excited target audiences early on and got them interested in the content.
+ 97% Positive Campaign Mentions
+ 10k Increase in Fanbase Yearly