For a company to develop their brand and marketing via digital, of course they must have digital assets such as websites and mobile apps. The question is how can we create a reason that they want to use your digital assets ? For that reason we need to develop digital value proposition. The digital value proposition is the reason why someone should use a digital product or channel. It answers to the basic question: how does the digital offering create value for the users?

A successful digital value proposition offers a valuable solution to solve an important problem or create additional benefits for the users. We help to generate and test concepts of digital offerings that create value, achieving problem/solution fit and product/market fit. Developing a digital value proposition is business strategy, not a simple add-on. It can be extremely rewarding, if supported by the top management commitment, a proper methodology and adequate resourcing.