MEDIA MINDSET: Kenapa Sosial Media Akun Brand Sulit Bertumbuh Secara Organik?
Di era digital saat ini, banyak brand merasa pertumbuhan organik di media sosial semakin sulit dicapai. Konten sudah dibuat, visual sudah bagus, produk juga berkualitas — namun engagement stagnan, reach terbatas, dan jumlah followers tidak bertambah signifikan. Masalah utamanya bukan hanya pada kualitas konten, tetapi pada mindset yang digunakan saat membangun akun. Inilah yang kami […]
Kebangkitan Brand Lokal
Kebangkitan Brand Lokal: Saatnya Raksasa Global Mulai Waspada! Bagaimana Moell Menggoyang Raksasa Global: Study Case Brand Lokal Skincare Bayi yang Menang Lewat Komunitas Dalam beberapa tahun terakhir, peta persaingan brand di Indonesia berubah drastis. Produk lokal tidak lagi sekadar “alternatif murah”, tapi mulai jadi top of mind dan bahkan menggeser dominasi pemain global di kategori-kategori […]
Brand DNA Strategy: The Foundation for a Long-Lasting Brand
Brand DNA Strategy: The Foundation for a Long-Lasting Brand In an increasingly competitive market where new brands emerge every day, building a long-lasting brand requires more than strong visuals or a catchy tagline. Many brands succeed in their early growth only to fade away because they lack a clear foundation. This is where Brand DNA […]
5 Branding Trends for 2026 Every Indonesian Brand Must Embrace
The world of branding continues to evolve rapidly, driven by advancements in technology, shifting consumer behavior, and changes in global culture. As we enter 2026, competition among brands is becoming even more intense. Only brands that are agile, consumer-centric, and strategically innovative will successfully capture attention and loyalty in this fast-moving landscape. For Indonesian brands—whether […]
Bridging the Gap: How Brands Can Achieve the Marketing Performance They Envision
Bridging the Gap: How Brands Can Achieve the Marketing Performance They Envision By Future Mediatrix | Empowering Brands, Enabling Success Introduction: The Modern Marketing Dilemma Every marketer dreams of a high-performing campaign — one that drives conversions, builds loyalty, and strengthens brand equity. Yet in reality, even the most ambitious marketing plans often fall short. […]
Why Did My Company Go Viral, Yet Our Public Image Remains Poor?
Why Did My Company Go Viral, Yet Our Public Image Remains Poor? Your brand just went viral. Thousands of shares, millions of views — but somehow, your corporate reputation still feels shaky.Customers may recognize your name but don’t trust your brand. So why does attention not always equal admiration? The short answer: virality doesn’t automatically […]
Community-Led Branding: How User-Generated Content (UGC) Builds Authentic Brand Power in 2025
In today’s fast-paced digital world, people no longer want to just buy from brands — they want to belong to them. This shift has given rise to a powerful movement called community-led branding, where audiences are not just consumers but co-creators of a brand’s story. At the heart of this movement lies User-Generated Content (UGC) […]
Vibe Marketing: The New Strategy to Build Emotional Connection and Brand Resonance
In today’s crowded digital landscape, data alone is no longer enough to make a brand stand out. The marketing world is shifting from logic-driven messages to emotion-driven experiences — and that’s where Vibe Marketing comes in. Vibe Marketing is the art of creating an emotional atmosphere around your brand — a consistent feeling that audiences […]
Social Media Content Winning Formula: CBARTA®
Introduction In the fast-paced digital world, businesses cannot rely solely on frequent posting or catchy visuals to stand out on social media. What truly drives results is a strategic approach that combines creativity, psychology, and data-driven execution. FMGroup has developed a unique and proven framework called CBARTA® – the Social Media Content Winning Formula. This […]
Future Marketing Strategy Trends Every Brand Manager Should Watch
Marketing is evolving at lightning speed. With consumer behavior shifting rapidly and technology transforming the way we connect, brands can no longer rely on outdated playbooks. For marketing managers and brand leaders, developing a Future Marketing Strategy is now essential to staying relevant, competitive, and impactful. In this article, we’ll explore the key strategy trends […]
